it's danielle knip

What It’s Like to Work With a Social Media Manager (And Why It Matters for Your Business)

Let’s be real—social media is a lot. Between planning content, posting consistently, filming Reels, writing captions, and keeping up with algorithm changes... it’s a full-time job. And if you’re already juggling all the things as a business owner, trying to DIY your social media on top of that? Not the move.

That’s where I come in.

I’m Danielle—a social media manager with years of experience in the industry and a passion for helping e-commerce brands show up online in a way that actually works. I’ve been doing this since 2019 (freelancing full-time since 2020), and I’ve seen firsthand how the right strategy paired with intentional content can completely transform a brand’s presence.

So if you’ve ever wondered what it’s actually like to work with a social media manager—and whether it’s worth it—this post is for you.

It’s not just “posting” content

It’s collaborative, but hands-off (in the best way)

Strategy meets style

You get your time (and sanity) back

So… is it time to bring in support?

Interested in working together? Get in touch

It’s not just “posting” content

It’s collaborative, but hands-off (in the best way)

Strategy meets style

You get your time (and sanity) back

So… is it time to bring in support?

Interested in working together? Get in touch

One of the biggest misconceptions about social media management is that it’s just about throwing up a pretty photo and a caption. Nope. Behind every well-performing post is strategy, timing, copywriting, data, and an understanding of how people interact with content.

When we work together, I take care of the details that actually move the needle—like:

Maintaining a cohesive, scroll-stopping aesthetic

Writing captions that connect and convert

Creating short-form videos that get people to stop and engage

Understanding what your audience wants (and giving it to them)

Reviewing analytics to know what’s working—and pivoting when needed

Social media is part creativity, part strategy—and I bring both.

When you work with me, it’s not just a plug-and-play service. I treat your brand like my own. We collaborate on the front end to make sure I deeply understand your brand voice, goals, and vision—but once we’re aligned, you can fully trust me to take the lead.

Think of me as your behind-the-scenes marketing girl—the one keeping your brand active, relevant, and growing while you focus on the bigger picture.

You don’t have to stress about what to post or if your content is landing. I’ve got you.

I’m not just here to make your feed look good (although, yes—we’ll definitely do that). I specialize in e-commerce, specifically in the home and interior design, fashion, and wellness spaces, so I know what performs—and how to make it look elevated.

I focus on:

Aligning visuals with your brand aesthetic

Building a real, engaged community

Growing organically (yep, it’s still possible)

Creating content that people actually care about

And while yes, I do love a well-curated grid, I’m all about creating a digital presence that feels effortless and gets results.

You didn’t start your business to be a full-time content creator, right? So stop spending your time trying to keep up with trends, writing captions at midnight, or figuring out what day to post your new collection.

When we work together, I take social media off your plate—so you can stay in your lane and still have a polished, powerful presence online. The result? Less stress, more consistency, and way more confidence in how your brand shows up.

If you’ve made it this far, chances are you’re already feeling like social media isn’t something you want to keep doing alone. And that’s exactly where I come in.

Hiring a social media manager isn’t just a convenience—it’s a smart move for business owners who are ready to grow without burning out. Whether you need ongoing monthly support or just want to start with content creation or strategy, we can build something that fits your brand and goals.

Let’s make social media feel good again.